This open textbook is an adapted version of eMarketing: The Essential Guide to Marketing in a Digital World – 6th Edition. It has been modified to match the outcomes for business courses at NSCC.Subject:Sales and marketing management

eMarketing: Marketing in a Digital World (EBIZ 2010)

Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.Subject:

[Author removed at request of original publisher]