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Customer Insights

by Aila KhanStudent Price: FREE

Summary

Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaning...

Details

Subject: Management
Publisher: Western Sydney University
License:
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Turn This Book into Your Content

This book gives you the power to:
  • Use the quality and relevant content as a base
  • Add your own interactive and customizable online features
  • Edit your material with the flexible and convenient editor
  • Integrate your material with your LMS seamlessly
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