Bringing together aspects of ethics, social and civil responsibility, advocacy and publics, this introductory textbook provides a new approach to communication theory and practice in the post truth era. In this book, students will examine fields that intersect with public interest frameworks to provide building blocks and strategies for effective communication. These include organisational listening, capacity building, partnerships and alliances, the role of social enterprises, the concepts of 'wicked problems' and 'discourse arenas', and the importance of participation and activism in generating democratic debate. The book examines social problems and interest conflicts that are faced every day - from environmental degradation to homelessness; public health to media power - and considers the positions of different publics and individuals in navigating the communication of public interest processes and outcomes.

Creative Commons: Attribution-NonCommercial-ShareAlike (CC BY-NC-SA)

Public Interest Communication

by Jane Johnston and Robyn Gulliver•Student Price: FREE

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