Classavo logo

book cover

An Open Guide to Integrated Marketing Communications (IMC)

by Andrea Niosi and KPU Marketing 4201 Class of Summe 2020Student Price: FREE

Summary

The Open Guide to Integrated Marketing Communications is an OER that was written and edited by KPU students in 2020. It covers a range of topics related to designing and launching integrated marketing campaigns, such as research, audience segmentation, creative briefs, content calendars, and more. T...

Details

Subject: Marketing
Publisher:
License: Creative Commons: Attribution-NonCommercial-ShareAlike (CC BY-NC-SA)
🪴

Turn This Book into Your Content

This book gives you the power to:
  • Use the quality and relevant content as a base
  • Add your own interactive and customizable online features
  • Edit your material with the flexible and convenient editor
  • Integrate your material with your LMS seamlessly
Ready to get started?